Aren't dongles expensive to produce?
To my mind there are three strategies UBI overlooked:
1. Use large cutscenes to make the installable content a right royal biatch to download.
2. Produce a large and thorough manual with no electronic copies.
3. Use of a serial number to register and display your status to the community.
What you achieve by that is basically forcing anyone who is serious about the game to buy it + you reward paying customers with good content.
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