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They call these "Variable Ratio Rewards" in Skinner land and this is the reason many enemies "drop" valuable items totally at random in WoW. This is addictive in exactly the same way a slot machine is addictive. You can't quit now because the very next one could be a winner.
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How many times i use to grind to get that special drop. I was lucky with the rare pets or spirit beasts for the hunter class manage to find each one within a couple of hours but there would be ppl online that would sit and wait for days they would do it in pairs one would be online while the other slept etc.,. Pity i couldn't sell spirit beasts i would of made a mint of the desperado's. Few years ago one wow player in the UK sold his character for $9000 pounds cause the character had the rare weapons which is something like a 0.01% drop rating. But yes ppl will hang out in the game for days not hours days hoping for that rare drop they can't sleep as they might miss it otherwise.
Now imagine 'when' not if, but when Silent hunter becomes an mmo and they use such techniques mentioned. They put rare ships in the game that spawn maybe 0.03% if you manage to find one of these ships and sink it you will be reward with some awesome booty and the booty was different each time. There will be a lot of tired subsim members roaming the boards.
I no longer play WoW. 2010 i left this game for good!