@ OP disagree on all points, except your first.
Re. More expensive niche products.
http://www.heatvisionblog.com/2010/0...-logorama.html
In other parts of the world you can produce several game titles with these assets. They allocate it to some Oskar winners for doing a 20 min advertisement for their "F-16 On Legs" shooter franchise. I can see Ubi catering the casual games/console markets - but let's leave it at that.