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3. Make piracy a pain in the ass. This is the dreaded DRM, if they can delay the first pirate a week before a copy hits bittorrent, thats money in the payroll account. You'd be stupid not to try. In the olden days of 2005 they used invasive and ridiculous software to do this (Starforce), today they use something no more invasive than a steam account. I support the online option 100% and have had no problems with it after more than a week of gameplay. Not a single disconnect or CTD. Releasing a "buggy" game from the box and already having a patch ready to go is also a great method. Offline pirates cant fix their game until they spend yet another week figuring out how the hell to get the patch working. Ubi has done this
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This assumes that cracking/hacking games is in fact a pain in the ass. But I would think that it is more of a hobby for some people, a challenge. Maybe even a sport.