Yep, if this is corporate/franchise wide (Bestbuy and Gamestop) and not just something local, it represents a major departure from policy, and UBIsoft will certainly feel this directly.
As has been said by others here... I do feel bad for those who have purchased the (right to play the) game and can't, but at the same time I must admit that I am rooting for the failure of this kind of DRM and cheering every new development toward that end.
Please note that this does not mean I am anti-DRM in principle. I am 100% behind the defense of legitimate rights and property. What UBI doesn't seem to realize (or want to realize) is that this DRM scheme is impinging on their customer's legitimate rights and property. The fact that it doesn't even serve it's intended purpose while doing so makes it all the more egregious.
I hope most can understand this point of view even if they don't necessarily agree with it.
JD
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