I think there is a big misconception about game DRM at the moment.
From our perspective as gamers we just can't understand why a company like Ubi implements such security which gets in the way of our enjoyment of a purchased product and yet is cracked in short order....
The problem is this - we don't understand why Ubi and other games are using security now!
The reality is that from their perspective they lose money due to open piracy and to used game sales - security has not stopped piracy but it HAS stopped used PC Game sales. This is the reason why digital distribution is also doing well - you can't resell it.
Based on the legal aspects of software purchasing, reselling of games (or any software) isn't strictly speaking in accordance with the Terms of purchase but is generally considered "morally" ok. With these security methods though, Ubi effectively cut off that whole aspect thus protecting at least a portion of their revenue.
They're (not just Ubi, all the big companies) doing this with video game consoles as well by releasing downloadable content with various keys etc. In fact I think it was activision who wanted to provide a key so the ending of a game could be downloaded to a console only once thus stopping any used game selling....
So, DRM is working as far as Ubi are concerned since it has killed a market that up until a few years ago was a big source of lost revenue.
Pirates will always pirate, but the used game purchaser who *thinks* they're playing by the book (although as I mentioned that is questionable) is forced to buy new or don't buy.
r.
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