Umm to me contemporary sub sim is not a popular genre because there has been lack of contemporary sub sim games that's commercially successful.
Most would conclude that is because contemporary sub sim has little appeal to the masses or gamers but that is a sorry excuse for me.
Prior to Silent Hunter 3 even WWII sub sim had little prospect of being commercially successful. Why? Simply because there had been no WWII sub sim that was worthy and successful in capturing the market interest and attention. Silent Hunter 3 proved that it's not so much about the genre that's being developed but more about the quality of the game being developed.
The mantra to successful business is to SET TRENDS and not follow them.
Thus I see NO REASON why modern sub sim could not be popular or even more popular than WWII thematic sub sim or even first person shooter.
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