For me the bottom line is this.
The people who download the pirated software were never going to buy it in the first place, and they never will anyway. The DRM only creates headaches for the honest people who would buy the game. In the end, all they are doing is shooting themselves in the foot.
One decision like this could seriously make a difference in that entire companies future. As soon as the competition sees this, they'll exploit it and use it to their advantage, only making the situation worse for UBI.
With the economy the way it is, my guess would be they'll cut the last patch in 6-8 months, and it will end up removing the DRM. This whole thing was a bad idea from the get go.
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