Could be fun though. Maybe you would all sit down, have some cake, think about the problem and then call some local game shops to get their bloody moves on, order some SHV copies and organise some events where the devs come and sign copies of SHV in the shops. Never heard of something like that, but if authors do it, why shouldn't game devs do it?
Plus you would eat cake. Nothing bad can ever come from eating cake.