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Originally Posted by piri_reis
 Pretty accurate data on number of pirated copies? How would they do that?
Also Ubisoft determining the causes of demand or lack of it, is pretty remote, with the intelligence of reading their consumers and the market, they have shown so far.. |
They extrapolate data from torrent sites traffic, p2p networks, etc... There are some firms which specialyze in this kind of research. It's all based on guestimates but surveying (and statistics, in general) is not an exact science. But you're able to tell the % of people playing a pirated game versus those buying the original.
To me, this whole DRM issue seems like a convenient excuse to bail off the PC market or, at worst, a stupid decision imposed by some executive who doesn't know what he's selling and his customers. The industry is full of these crap spouting, short sighted, self confident a**holes.