Quote:
Originally Posted by Seafireliv
Looks like UBI KNEW it would be controversial and went ahead anyway. Their jester must`ve told the boss that everything will be alright and not worry about the `few` rebels who will be upset- Everyone else will buy!
Methinks yonder jester will be losing his head soon.
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Well of course they knew it would cause a sh*tstorm. I'm sure they have it all planned that just need to stick it out for X weeks or X months and it will all blow over. They've made the calculations and done all the marketing research and focus groups and all the stuff corporations do before they spend a dime on anything. They believe that in the long run, they'll lose less sales to piracy than they'll lose to DRM. Time will tell.