With their proposal of keeping your saved games online, and 'constant' internet connection the probability of 'data mining' is quite evident.
No firewall, AV software, port monitoring, will change the fact that they can look at Where you played, when you played, how long you played, did you play from a different ip address?
That with the personal information most likely required to 'register' at uplay can be a gold mine of data when you consider the sheer numbers of people they can 'sample'.
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