Don't write them off too early. This is a Japanese honour thing now, since the head of the company excused in public, which means accepoting a great personal shame. That has a different meaning than the babbling of a Westerner who says he "feels sorry". They have lost their face, they will try to get it back. They will be even better once this crisis has been left behind.
Heck, you can eat your lunch from the floors in their factories.
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If you feel nuts, consult an expert.
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