Could be Ubisoft and the Dev's are going by the assumption that the "short attention span" market is larger, and they can make more profit by orienting the game towards them.
However, they've still got the core followers in us old school simulator types. We're obviously devoted to the series. We're willing to spend the time modding the game into a simulator.
So if they market the game towards the "SAS" crowd, in addition to providing the tools to modify the game into a sim, then they've hit both markets with a minimum of effort (thereby maximizing profits).
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