Releasing a free demo is a great way to prevent piracy. If the only way to even TRY a game is to get a warez copy, then people have a massive incentive to "try" the cracked game.
If you download the sample demo, you can pay more for the full game (less than the disc version but without the tangible in-box extras) then pay for DLC... if you elect to pay for the "deluxe edition" then you get free DLC for a certain time.
If you buy the disk, you get the full game plus certain free downloads of DLC (validated with your CD-Key)...and some nice tangible extras.
If you elect to buy the deluxe version on disc, you get all DLC released in the first two years free plus some nicer tangibles...or something like that.
*shrug* or you can just stick one in the eye of your customers
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C.O. - USS Tambor
"Defending that which is sincerely good and perfectly divine; Triumphant over death, and chance, and time..."
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