Both of the previous authors are dead on. Most programmers, graphic artists and others you title "developers" are artisits - and to an artist his work is NEVER done (to his satisfaction). I know - I have several relatives that are artists! The publishers are in business to make money - so they project how many sales to expect, give a percentage of that for capital and expect the rest as profit. Once the "developers" start getting close to that projected capital figure, it is publish or die - and we get the result. SOME publishers wil give a bit more of the projected sales to the actual development, and take a bit less profit - or hope their original estimate of sales was too low - but that is very rare.
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