Part of the problem is that with the one time key the download of UBM add-on has, that old version isn't much good to anyone over the long term. If they want to play the current 1.5 version, they have to buy a download UBM. That's a loser every time, unless you NEVER have file corruption that requires a reinstall. That's just not going to happen. Eventually the recipient of the "free" game is going to have to buy SH4 Gold anyway!
