[Rockin Robbins]

You have to realize that all this SH5/SH4 stuff is only going on because Ubi has a lousy business model for submarine simulations. The only way they have to generate income is to trash the old game and sell a new one. And to sell the new one they have to do the "all new code! Brand new from the ground up!" thing, even if that means losing half the advancements they implemented in the last version.

So from Ubi's standpoint, the fact that SH4 is a great game which hasn't seen its prime yet is actually an impediment to their income. It is now even worse than a competitor. Ubi isn't paid to make a great sub simulation. It isn't paid to improve the product. It isn't paid to produce a game with great replay value.

Ubi is paid to do one thing: release a drink coaster that you will tire of quickly so you'll buy the next drink coaster. Turnover is the name of the game because only by new purchases do they get paid. Fact number one of life:

People always do exactly what they are paid to

Think about it the next time you pay a stockbroker. What's he paid to do? He only makes money by churning your stock. He does not get paid to buy you a great stock and let you hold it to make money. In fact, he doesn't care a bit whether you make a return on your stock at all. That isn't what he's paid for. He is only paid to buy and sell stocks for you. Therefore he will work against your interests, continually buying and selling, racking up sales commissions while singing and dancing for your entertainment to keep you distracted from the fact that he is not working for you at all.

Think about that when the finely dressed man comes to your door trying to sell you an annuity. He is not your friend. He is paid very well to take your financial life to the cleaners. As a general rule, the more harmful the annuity is to you, the higher commission he will be paid! When a man with money meets a man with experience, the man with the experience ends up with all the money. The man who started with the money ends up with nothing but an experience he won't forget.

Ubi is that way, you know. Their business model is not working for us at all.