Ive heard some little snippets of the broadcast and granted they may well be out of context however they basically call upon 'the peopole' to 'serve and support' the president.
No dude you work for us I'm afraid. Or at least your supposed to.
Now Im sure someone will compare this to JFK's "Ask not what your country can do for you" speach. But its not the same thing.
At best its a publicity stunt to whip up support from Obama's base.
At worst its about planting seeds into young impressionable minds.