Because the company doesn't want to take the risk of repelling potential buyers with a rather unpopular scenario.
You as a dedicated submarine sim player (are you?) would still consider it a sure buy, but those more casual gamers probably would keep away from it because they can't associated the WWI scenario so well to something.
Since Das Boot people associate WWII submarine warfare with great adventure and tragedy, and the whole time period seems pretty popular for PC war games in general as well.
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