I think the market for modern naval subsims will always be hampered by the fact that there have only been a tiny handful of naval engagements since the Second World War, whereas there has no lack of ground and aerial combat situations ever since to build a game upon. The end of the Cold War extinguished a lot of the budding interest in a potential US-USSR struggle over the sealanes that led to classic games like Harpoon. Even the biggest naval conflict since 1945, the 1982 Falklands War was mostly an air-sea struggle of rather limited duration that is almost 30 years behind us now. Hypothetical and fiction based scenarios (unless they're in a popular fantasy setting) are never going to attract a mass audience the way that actual historical conflict does, and they have a habit of becoming dated rather quickly.
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