That is a complex problem for a company if you dont pay the ransom your employees will get killed and that will make your other employess less likely to want to keep working for you.A nation can say we dont negotiate but for a company this is not such a good option as most nations are implying that they will use military force something a company does not have.
In the end it is the job of the worlds navies/coast guards to enforce national/international laws of the seas(which pirates violate) but it can be hard as pirates can simply can change their area of operations. I think the Somali pirates where ruuning in a smaller area then navies began to patrol that area so they adapated and started going farther out away from where the navies where patroling.It must be hard as you must find stop and inspect every single boat or ship you find you cant assume any one vessel is good or bad.
The pirates do what they do because to them that is the best way to get fast cash for low cost themselves these guys live in a war torn country they dont really have much to live for so they dont mind if a few of them get dropped by Navy SEALs.And a merchant ship carrying a few small arms might not be doin itself any good seeing as the Somali pirates can get RPGs and that guy above has a PKM you have get 10 or so guys coming at you with this kind of fire power and you only have a few weapons it wont stop much and then they will simply start attacking with more men and more guns.
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