I remember back when I was at uni all the major soda companies were bringing out their "caffeine free" "low sugar" varieties to try to boost sales.
Bah! How am I supposed to do an all nighter on cafeine free, low sugar cola?
Luckily a small but very astute company brought out a new cola drink (this was a year or two before all the new gurana / taurine energy drinks hit the market) with DOUBLE the caffeine and DOUBLE the sugar of the most popular regular cola brand.
JOLT COLA!
I owe my double major with distinction to this company. About 10 times cheaper than affagatos and hence affordfable on my student allowance.
Moderation is for monks! TAKE BIG BITES!

Now, where are my cigars and tequila?