Well, today i signed with two local radio stations to play my ad for my flight school 4 times a day for the next 2 weeks.
the ad focuses on the following concept:
on friday, March 6th 2009 a link will activate for 48 hours on my web page where listeners can sign up for a $49 introductory flying lesson. the first 50 people to sign up using this online link will be entered for a chance to win one grand prize
the grand prize... 10 hours of free flight training... about $1000 value.
hopefully the ad draws some attraction to the school... the advertising campaign set me back $1,400
fingers crossed