I have no words.
I feel bad for those animals. I'm sure the entrepreneour got his "it's so bad it's good" - attention and will gather his money from this through sheer 'wtf'-amazement of the general population. Smart business move.
I also feel bad that some sleazy money grabber from England has tarnished my home state Lapland in such a way. How very typical of the greedy, thieving type that unfortunately inhabit that island nation of generally nice and good people.