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-   -   Murdoch vows to charge for all online content (https://www.subsim.com/radioroom/showthread.php?t=154575)

SteamWake 08-06-09 12:58 PM

Murdoch vows to charge for all online content
 
Quote:

Rupert Murdoch has vowed to charge for all the online content of his newspapers and television news channels, going well beyond his prediction in May that the company would test pay models on one of its stronger papers within the year
He seriously thinks this is a sound buisness model? :o

Good luck with that Rupert.

Aramike 08-06-09 01:49 PM

Quote:

Originally Posted by SteamWake (Post 1146019)
He seriously thinks this is a sound buisness model? :o

Good luck with that Rupert.

I actually don't blame him. Realistically, if only a tiny fraction of the people who currently visit his sites (foxnew.com being one of them) subscribe, that's still way more revenue than ad dollars alone. If it doesn't work, then it's just lesson learned.

This is probably the cheapest marketing test he could have thought of.

geetrue 08-06-09 04:30 PM

Pay for what you now get for free?

I don't think so ... I've been surfing the web since 1998 and I have seen many web pages go from charging for all kinds of things (mostly downloads) to being free.

People will go else where ...

Hey! How about a national internet card that everyone has to sign up for and then they could just take it right out of your bank account in case you owe them something?

Naugh no one would go for that ... :salute:

Tribesman 08-06-09 05:20 PM

Well if you have a bunch of muppets that are willing to pay for Fox news or the Tmes then fair play to murdoch

But hold on , isnt he the bugger that every time the banks try to call his debts says FU I owe too much.

Isn't it ironic that when the banks are screwed some people repeat the propoganda of the fella that left you holding part of the bill.

Letum 08-06-09 05:42 PM

Whilst this is a great thiong for a specialist publication to do (Financial Times, New Scientist, Nat. Geo., etc.), I doubt it will work with more generic journalism.

Tribesman 08-06-09 05:57 PM

Quote:

Whilst this is a great thiong for a specialist publication to do (Financial Times, New Scientist, Nat. Geo., etc.), I doubt it will work with more generic journalism.
How is it a great thing?
The whole idea with Murdock is that all the real competition becomes himself.

Torplexed 08-06-09 07:31 PM

Howard Stern was a big name on radio when listening to him was free. Ever since he went to paid satellite radio he's pretty much become Howard Who? People aren't gonna pay for what they can get free elsewhere, especially at this late date. That train has left the station.

Actually, he was always Howard Who? to me. :D

Zachstar 08-06-09 09:24 PM

Have at it! Anything to drive viewers away from your extremely biased network. GTFO of here! Nobody wants to pay for your crap!

bookworm_020 08-06-09 10:40 PM

He'll come crawling back in 6 months!:D

Tchocky 08-07-09 01:50 AM

Well, good. (not specifically Murdoch stuff, but the idea in general)

I'd like to pay more to keep newspapers in business. Like The Observer, which could be closing soon.

CastleBravo 08-07-09 09:47 AM

The New York Times tried this. I'm not sure if it worked but I haven't been back there for quite some time......years and years even.

Bad idea.

Zachstar 08-07-09 07:22 PM

Quote:

Originally Posted by Tchocky (Post 1146388)
Well, good. (not specifically Murdoch stuff, but the idea in general)

I'd like to pay more to keep newspapers in business. Like The Observer, which could be closing soon.

Newspapers are perishing because they failed to adapt. More and more people are getting news from the net.

And with 150 dollar "smartbooks" soon to come out there will be more people using them to catch the news in the morning rather than a big bulky paper.

TarJak 08-07-09 08:11 PM

:har::har::har:

There is no way enough people will pay for general news. Specialist reporting I can understand but for daily headline stuff not a chance.

FIREWALL 08-07-09 08:17 PM

That old fool can go the way of the Dodo.

He had his day. Let HIM become yesterdays news. :haha:

Aramike 08-08-09 03:21 AM

Quote:

Originally Posted by TarJak (Post 1147009)
:har::har::har:

There is no way enough people will pay for general news. Specialist reporting I can understand but for daily headline stuff not a chance.

I wouldn't be so sure about that. Think about it ... there are literally gigs upon gigs of free porn available online, but people still pay to subscribe (just one example, but was the most obvious...).

Fox News regulars are some of the most loyal viewers there are. I won't be shocked when a major percentage (10%) of them decide to access the online content for a small fee.

And that's just one network.

Ultimately, my prediction is that the networks will partner up and offer subscriptions to ALL of their content in a sort of monthly package deal. This will probably be a few years down the road but it is a far better business model than online ad revenue alone.


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