Skybird
12-03-22, 11:21 AM
AdG writes:
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Market economy: Wir schaffen das. Ab. (We can do away with it).
Companies and their products feel a totalitarian headwind that questions their raison d'être in principle. The woke" are hostile to the market economy and slander it as the stillborn of capitalism. Thus, entrepreneurs qua existence are culprits.
In the whirlwinds of digital tech corporations, the spirit of the social market economy is tearing apart. There, the social aspect of the market economy is exposed to the cacophony of crybabies and agitators. With an extremely low threshold of excitement, digital "activists" and the media have always scandalized familiar enemy images of the critique of capitalism, but with the habitus of an infallible "wokeness" it is now no longer just about class struggle, justice and international solidarity, but primarily about the "hardly avertable" climate collapse and saving the world through renunciation, in which companies and manufacturers of consumer products are simply obstacles.
With this template, every cultural achievement, every progress, every company can be infected with the rift fungus of cancel culture. The boundaries between - in the true sense of the word - apolitical business and political agitation have long since been erased; the consensus that every sensibly pursued, growth-oriented economy pursues philanthropic motives has been abandoned. Companies and their products are feeling a totalitarian headwind that questions their raison d'être in principle. The "woke" are hostile to the market economy and decry it as the stillborn of capitalism. Thus, entrepreneurs qua existence are culprits.
The anti-capitalist mafia of the loud denies and fights the social aspects of the market economy, because they want to make consumers believe that their hunger for resources is completely antisocial. That is why the mafia of the loud takes free enterprise, the idea of free competition and consumers hostage. These hostages are supposedly standing in the way of the climate, the "last" generations, Mother Earth and the future. They deserbe being booed, thwarted, lectured and converted - and in the end, abolished. Many uninvolved even believe this is the salvation.
The low level that applied to everyone
Meanwhile, entrepreneurs and consumers are suffering from Stockholm syndrome, sacrificing their social mission to the market economy and the idea of socially necessary value creation in an orgy of irrational capitulation. In addition to the politically driven deindustrialization of Germany, this kind of assigned self-loathing is pure poison for the market economy as the supporting pillar of our society. Prosperity, growth, economy do not work as partners of political ideologies and their destructiveness.
Under socialism, every product and every service was and is political. For, according to the reading of the ideology, the superiority of the system manifests itself also and especially in the results of planned economic production. Thus, socialist products stand for the continuation of the class struggle, the moral superiority of the working population and the spirit of equality. The Trabi, for example, was never intended as a technical competitor to Western cars, but as a political mobility concept of the GDR that had to be equally meager for everyone - they had come up with much better and more modern car concepts in Zwickau, but were ordered from the very top to stop the developments. The socialist product "Trabi" thus had an enforced additional benefit: the low standard that applied to everyone.
The political product is therefore not a reinvention of the woken zeitgeist. Socialist products in the GDR were never "sustainable", of course that was not the point yet. From an ideological point of view, one was also not in product competition with the technically better consumer goods of the West, because these were precisely not an expression of the socialist will, but of an "imperialist luxury addiction" based on exploitation. In this respect, this also justified the product weaknesses of the economy of scarcity.
Socialist ideology splinters with a green coating
And this is exactly where the ideologists of the Zeitgeist pick up today: The production and products of our modern civilization are also based on exploitation, namely the exploitation of resources. That is why the former patterns of interpretation are catching on so well again today: one can exert a repressive influence on companies and force socialist ideology splinters with a green coating on them for saving the world. You have to be sustainable, fair and climate-neutral to count yourself among the good guys - that's the all-encompassing code that spells the creeping end of free-market companies. In the future, consumers will have to do without much more than they are aware of today, but not the paternalism and morality of ideologues.
Strict politicization is already taking place in all areas of society and private life. Purchasing decisions and leisure activities, sports and cultural events are overloaded with political statements. Companies and actors in "civil society" are voluntarily committing themselves to processes of public-spirited self-obligation without being required to do so by law. As a result, they themselves become political actors who have to position themselves in the cultural battles of our time and are actually sawing the branch on which they are sitting. They are doing away with themselves.
Current examples of the confession dilemma are the dispute over the national team's soccer captain's armbands for the World Cup in Qatar ("1Love") and the Apple Twitter dispute of recent days. It is clearly nonsense to misuse soccer players as projection surfaces for moral-ethical concerns, because they are incapable of accompanying a complicated discourse. They simply want to and should play for Germany. The "ethos elites", however, prefer to demand attitude from them rather than the will to move, and complain when neither works out in the end. Now the athletes go home, beaten in the preliminary round, preparation and armbands for nothing, but at least a photo with attitude shot on a lawn in Qatar for the DFB album. Embarrassing.
They are victims of their politicization
Another recent example is the announcement by computer and cell phone company Apple that it was threatening to remove the Twitter app from its iPhones in the basic installation. What sounds like a "bag of rice falling over in China" is actually a moderately severe tremor in the pampered "kingdom of the awakened," as it reveals that the culture war took a grotesque turn with the purchase of Twitter by libertarian entrepreneur Elon Musk, moving the front lines of ethics of opinion right into the agora of woken tech corporations.
A front line that as of now is no longer between supposedly retarded, Republican rednecks and elitist, left-wing woken Silicon Valley corporations dissolves the familiar intellectual asymmetry that previously existed in favor of the digital "elites." The new status quo is appropriately uncomfortable for the aggressively aligned self-image of the ethicists and identity activists. Reflexively, they now accuse Elon Musk of being a "libertarian ideologue," thus providing evidence of a coup. Because with Twitter, the cancel elites have lost their favorite instrument of torture. This will have a positive effect on diversity of opinion and hopefully limit the distortion of competition by Cancel activists.
Public outrage around a company's lack of ethics or wrong ethics are hyped up in the postmodern media age as a digital weapon to threaten, regulate, single out and defame. So entrepreneurs have to place their products and services in this climate of irritation - always under the sign of the threatening "****storm" and hyperventilated defamation. On the other hand, however, they themselves are prepared to stoop low before the zeitgeist, hoping for a brief and deceptive respite. The main thing is not to attract attention, the main thing is to maintain marketing-friendly opportunism - even if this means alienating friends and customers who simply dare to disagree. These potential buyers then turn away because they detest products without backbone.
Everyday Spiritual Exercises in the Political
A culture war has thus broken out, which no longer wants to classify cultural achievements solely on the level of survival techniques and progress, but increasingly on the level of a pseudo-religious, sentimental charge, which must always be checked and necessarily sanctioned. To this end, there are countless "influencers," consulting institutes and certification specialists who parasitically suck on the market economy, awarding grades, labels and seals with which the formerly free entrepreneurship is allowed to peddle, but is in principle kept in check and in an indulgent spending mood. The woke filter bubble lives off the blood of capitalist value creation and simultaneously belittles it on its media channels.
Of course, there are also a lot of alternative, truly sustainable companies that don't even have to pretend to be correct and genuinely organic, as Audi, Cyberport or Eurowings, for example, would like to suggest. The alternative companies with the cargo bike mentality don't have to puff themselves up in front of their customers and the attitude mafia. But the other "primal capitalists" and "climate sinners" do all the more. That is not only embarrassing, but mendacious and shameless. True to the motto "Stop thief", they are trying to evade responsibility by even trying to occupy the first voice in the chorus of denouncers.
What is actually the problem with the products of the free market economy? Although the results of productive value creation initially stem from purely formal criteria of their use and utility, they now have to carry new, high-sounding ideological functions for which they were not actually made. The ideological increasingly comes to the fore as a product-independent attribute, so that it has risen to a sphere of constant accompanying music that surrounds almost every product with forced "additional benefits" (climate-neutral, species-appropriate, fair) - a moral nimbus without a functional context that transforms the "banal" act of product use or the "simple" utilization of a service into everyday retreats in the political.
As useless as powdered rococo wigs
A burden of indulgence is increasingly being imposed on consumable utility in order to attach to it the confession that producer and consumer are striving for a better world in every gesture of their existence. In the final analysis, this is a materialistic worship service in the second cycle of the buyer's experience, a lifestyle idiocy as ridiculously contrived and useless as powdered rococo wigs.
The moralistic "accompanying music" of products now intrudes into almost all advertising formats. There is hardly a picture without various models, without a CO2 hint, without the mantra of sustainability and frugality and abstinence. The accompanying music is supposed to exaggerate the corporate identity and compliance (value loyalty) of the companies in a meaningful way. But it is increasingly becoming an annoying sales feature. Whether one likes it or not, the purchase and use of products is becoming a forced statement in their display of political correctness. This is true for producers, sellers and buyers.
A new asymmetrical materialism has emerged here that transports the paradox of metaphysical meaningfulness, as it were. Thus, the E-SUV weighing over two and a half tons becomes a higher good with the blessing and consecration of sustainability (even though this may not be true - the proof will come too late). Or, "vigilant" media are expected to have public good-oriented business models that are supposed to separate "good" from "bad" by framing the news flow and tailoring information as the zeitgeist demands. Framing is the forced "added benefit" of micro-expropriations disguised as democracy levies for the benefit of highly-paid ideology disciples. Products with forced additional benefits should be allowed to be categorically rejected.
The social market economy loses its guiding principles of free competition and free initiative when it becomes a place of forced confessions. Any company that sticks out its flank for mindset branding and rejects customers who find it questionable should keep its products to itself in the future.
https://www.achgut.com/artikel/Marktwirtschaft_Wir_schaffen_das_Ab
-----------------------------
-----------------------
Market economy: Wir schaffen das. Ab. (We can do away with it).
Companies and their products feel a totalitarian headwind that questions their raison d'être in principle. The woke" are hostile to the market economy and slander it as the stillborn of capitalism. Thus, entrepreneurs qua existence are culprits.
In the whirlwinds of digital tech corporations, the spirit of the social market economy is tearing apart. There, the social aspect of the market economy is exposed to the cacophony of crybabies and agitators. With an extremely low threshold of excitement, digital "activists" and the media have always scandalized familiar enemy images of the critique of capitalism, but with the habitus of an infallible "wokeness" it is now no longer just about class struggle, justice and international solidarity, but primarily about the "hardly avertable" climate collapse and saving the world through renunciation, in which companies and manufacturers of consumer products are simply obstacles.
With this template, every cultural achievement, every progress, every company can be infected with the rift fungus of cancel culture. The boundaries between - in the true sense of the word - apolitical business and political agitation have long since been erased; the consensus that every sensibly pursued, growth-oriented economy pursues philanthropic motives has been abandoned. Companies and their products are feeling a totalitarian headwind that questions their raison d'être in principle. The "woke" are hostile to the market economy and decry it as the stillborn of capitalism. Thus, entrepreneurs qua existence are culprits.
The anti-capitalist mafia of the loud denies and fights the social aspects of the market economy, because they want to make consumers believe that their hunger for resources is completely antisocial. That is why the mafia of the loud takes free enterprise, the idea of free competition and consumers hostage. These hostages are supposedly standing in the way of the climate, the "last" generations, Mother Earth and the future. They deserbe being booed, thwarted, lectured and converted - and in the end, abolished. Many uninvolved even believe this is the salvation.
The low level that applied to everyone
Meanwhile, entrepreneurs and consumers are suffering from Stockholm syndrome, sacrificing their social mission to the market economy and the idea of socially necessary value creation in an orgy of irrational capitulation. In addition to the politically driven deindustrialization of Germany, this kind of assigned self-loathing is pure poison for the market economy as the supporting pillar of our society. Prosperity, growth, economy do not work as partners of political ideologies and their destructiveness.
Under socialism, every product and every service was and is political. For, according to the reading of the ideology, the superiority of the system manifests itself also and especially in the results of planned economic production. Thus, socialist products stand for the continuation of the class struggle, the moral superiority of the working population and the spirit of equality. The Trabi, for example, was never intended as a technical competitor to Western cars, but as a political mobility concept of the GDR that had to be equally meager for everyone - they had come up with much better and more modern car concepts in Zwickau, but were ordered from the very top to stop the developments. The socialist product "Trabi" thus had an enforced additional benefit: the low standard that applied to everyone.
The political product is therefore not a reinvention of the woken zeitgeist. Socialist products in the GDR were never "sustainable", of course that was not the point yet. From an ideological point of view, one was also not in product competition with the technically better consumer goods of the West, because these were precisely not an expression of the socialist will, but of an "imperialist luxury addiction" based on exploitation. In this respect, this also justified the product weaknesses of the economy of scarcity.
Socialist ideology splinters with a green coating
And this is exactly where the ideologists of the Zeitgeist pick up today: The production and products of our modern civilization are also based on exploitation, namely the exploitation of resources. That is why the former patterns of interpretation are catching on so well again today: one can exert a repressive influence on companies and force socialist ideology splinters with a green coating on them for saving the world. You have to be sustainable, fair and climate-neutral to count yourself among the good guys - that's the all-encompassing code that spells the creeping end of free-market companies. In the future, consumers will have to do without much more than they are aware of today, but not the paternalism and morality of ideologues.
Strict politicization is already taking place in all areas of society and private life. Purchasing decisions and leisure activities, sports and cultural events are overloaded with political statements. Companies and actors in "civil society" are voluntarily committing themselves to processes of public-spirited self-obligation without being required to do so by law. As a result, they themselves become political actors who have to position themselves in the cultural battles of our time and are actually sawing the branch on which they are sitting. They are doing away with themselves.
Current examples of the confession dilemma are the dispute over the national team's soccer captain's armbands for the World Cup in Qatar ("1Love") and the Apple Twitter dispute of recent days. It is clearly nonsense to misuse soccer players as projection surfaces for moral-ethical concerns, because they are incapable of accompanying a complicated discourse. They simply want to and should play for Germany. The "ethos elites", however, prefer to demand attitude from them rather than the will to move, and complain when neither works out in the end. Now the athletes go home, beaten in the preliminary round, preparation and armbands for nothing, but at least a photo with attitude shot on a lawn in Qatar for the DFB album. Embarrassing.
They are victims of their politicization
Another recent example is the announcement by computer and cell phone company Apple that it was threatening to remove the Twitter app from its iPhones in the basic installation. What sounds like a "bag of rice falling over in China" is actually a moderately severe tremor in the pampered "kingdom of the awakened," as it reveals that the culture war took a grotesque turn with the purchase of Twitter by libertarian entrepreneur Elon Musk, moving the front lines of ethics of opinion right into the agora of woken tech corporations.
A front line that as of now is no longer between supposedly retarded, Republican rednecks and elitist, left-wing woken Silicon Valley corporations dissolves the familiar intellectual asymmetry that previously existed in favor of the digital "elites." The new status quo is appropriately uncomfortable for the aggressively aligned self-image of the ethicists and identity activists. Reflexively, they now accuse Elon Musk of being a "libertarian ideologue," thus providing evidence of a coup. Because with Twitter, the cancel elites have lost their favorite instrument of torture. This will have a positive effect on diversity of opinion and hopefully limit the distortion of competition by Cancel activists.
Public outrage around a company's lack of ethics or wrong ethics are hyped up in the postmodern media age as a digital weapon to threaten, regulate, single out and defame. So entrepreneurs have to place their products and services in this climate of irritation - always under the sign of the threatening "****storm" and hyperventilated defamation. On the other hand, however, they themselves are prepared to stoop low before the zeitgeist, hoping for a brief and deceptive respite. The main thing is not to attract attention, the main thing is to maintain marketing-friendly opportunism - even if this means alienating friends and customers who simply dare to disagree. These potential buyers then turn away because they detest products without backbone.
Everyday Spiritual Exercises in the Political
A culture war has thus broken out, which no longer wants to classify cultural achievements solely on the level of survival techniques and progress, but increasingly on the level of a pseudo-religious, sentimental charge, which must always be checked and necessarily sanctioned. To this end, there are countless "influencers," consulting institutes and certification specialists who parasitically suck on the market economy, awarding grades, labels and seals with which the formerly free entrepreneurship is allowed to peddle, but is in principle kept in check and in an indulgent spending mood. The woke filter bubble lives off the blood of capitalist value creation and simultaneously belittles it on its media channels.
Of course, there are also a lot of alternative, truly sustainable companies that don't even have to pretend to be correct and genuinely organic, as Audi, Cyberport or Eurowings, for example, would like to suggest. The alternative companies with the cargo bike mentality don't have to puff themselves up in front of their customers and the attitude mafia. But the other "primal capitalists" and "climate sinners" do all the more. That is not only embarrassing, but mendacious and shameless. True to the motto "Stop thief", they are trying to evade responsibility by even trying to occupy the first voice in the chorus of denouncers.
What is actually the problem with the products of the free market economy? Although the results of productive value creation initially stem from purely formal criteria of their use and utility, they now have to carry new, high-sounding ideological functions for which they were not actually made. The ideological increasingly comes to the fore as a product-independent attribute, so that it has risen to a sphere of constant accompanying music that surrounds almost every product with forced "additional benefits" (climate-neutral, species-appropriate, fair) - a moral nimbus without a functional context that transforms the "banal" act of product use or the "simple" utilization of a service into everyday retreats in the political.
As useless as powdered rococo wigs
A burden of indulgence is increasingly being imposed on consumable utility in order to attach to it the confession that producer and consumer are striving for a better world in every gesture of their existence. In the final analysis, this is a materialistic worship service in the second cycle of the buyer's experience, a lifestyle idiocy as ridiculously contrived and useless as powdered rococo wigs.
The moralistic "accompanying music" of products now intrudes into almost all advertising formats. There is hardly a picture without various models, without a CO2 hint, without the mantra of sustainability and frugality and abstinence. The accompanying music is supposed to exaggerate the corporate identity and compliance (value loyalty) of the companies in a meaningful way. But it is increasingly becoming an annoying sales feature. Whether one likes it or not, the purchase and use of products is becoming a forced statement in their display of political correctness. This is true for producers, sellers and buyers.
A new asymmetrical materialism has emerged here that transports the paradox of metaphysical meaningfulness, as it were. Thus, the E-SUV weighing over two and a half tons becomes a higher good with the blessing and consecration of sustainability (even though this may not be true - the proof will come too late). Or, "vigilant" media are expected to have public good-oriented business models that are supposed to separate "good" from "bad" by framing the news flow and tailoring information as the zeitgeist demands. Framing is the forced "added benefit" of micro-expropriations disguised as democracy levies for the benefit of highly-paid ideology disciples. Products with forced additional benefits should be allowed to be categorically rejected.
The social market economy loses its guiding principles of free competition and free initiative when it becomes a place of forced confessions. Any company that sticks out its flank for mindset branding and rejects customers who find it questionable should keep its products to itself in the future.
https://www.achgut.com/artikel/Marktwirtschaft_Wir_schaffen_das_Ab
-----------------------------