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Gerald
08-17-11, 04:20 AM
Five tobacco companies have sued the US Food and Drug Administration (FDA) over a new law that would force them to place graphic health warnings on their cigarette packets.

The firms argue the plan violates their constitutional right to free speech, as it requires firms to promote the government's anti-smoking message.

The FDA has not commented on the lawsuit.

http://img64.imageshack.us/img64/8841/54641013warningcigarett.gif (http://imageshack.us/photo/my-images/64/54641013warningcigarett.gif/)
The new health labels include images of individuals with heart disease and rotten teeth

The new warnings will be required on cigarette packs from September 2012.

'Depressed, afraid'

RJ Reynolds Tobacco, Lorillard Tobacco, Commonwealth Brands, Liggett Group and Santa Fe Natural Tobacco said they filed their suit against the FDA late on Tuesday in an effort to delay enforcement of the new law.

RJ Reynolds brands include Camel and Winston, while Lorillard brands include Newport and True.

In their 41-page complaint, the five companies say the new labels would illegally force them to make consumers "depressed, discouraged and afraid" to buy their products.

"The government can require warnings which are straightforward and essentially uncontroversial, but they can't require a cigarette pack to serve as a mini-billboard for the government's anti-smoking campaign," Floyd Abrams, a lawyer representing the cigarette makers, said in a statement.

He added that the new labels would violate the companies' free-speech rights under the first amendment to the constitution.

The 2009 Family Smoking Prevention and Tobacco Control Act requires such labels to cover the top half of the front and back sides of cigarette packages and 20% of the printed advertising.

In June, Health Secretary Kathleen Sebelius said the new labels could deter young people from starting to smoke and give adult smokers a new incentive to quit.

Cigarette makers lost a similar suit last year in a US district court in Kentucky when a judge said the FDA could move ahead with forcing the companies to use the new labels, which include images of dead bodies, diseased lungs and rotten teeth.

That ruling is currently pending before the Sixth Circuit Court of Appeals.

One of the biggest US tobacco firms, Altria - parent company of Philip Morris and maker of Marlboro cigarettes - has not joined in any of the legal action against the FDA.

http://www.bbc.co.uk/news/world-us-canada-14553228

Note: 17 August 2011 Last updated at 01:31 GMT

Feuer Frei!
08-17-11, 04:34 AM
A bit behind the times eh? Laws here in OZ land are that currently the 'flip' open part is warning messages, with the back of entire packet aslo with warning message.
Next year, if this money-hungry government has it's way, it will be the entire packet a olive green, that includes every brand bought in OZ, with warning messages over it.
And the idiots say that it proves it will stop people smoking!
Yea right, I must be the only one that won't give up if new packaging comes in.

Gerald
08-17-11, 04:42 AM
These kinds of messages on the packages, available almost anywhere .... so any "excessive" news are not there, but the tobacco industry may have a difficult agent to market their products ... in the long term.