Please explain to me

[SteamWake]

How this is a sound buisness proposition?

Not only does he want people to pay for his content, he wishes to be removed from the number one search engine?


News Corp chairman Rupert Murdoch has suggested the company's online newspaper pages will be invisible to Google users when it launches its new paid content strategy.


http://news.sky.com/skynews/Home/Business/News-Corp-Boss-Rupert-Murdoch-Says-Online-Newspaper-Pages-Will-Be-Invisible-To-Google-Users/Article/200911215446006?lpos=Business_First_Home_Article_T easer_Region_7&lid=ARTICLE_15446006_News_Corp_Boss_Rupert_Murdoch _Says_Online_Newspaper_Pages_Will_Be_Invisible_To_ Google_Users

[AVGWarhawk]

Good luck to him.

[Letum]

A bad day for the Murdoch press.
A good day for humanity.

[XabbaRus]

Good riddance...

He is a most evil man, seriously.

Do you remember the Bond film with Elliot Carver? I swear Carver was based on him and was a send up of how he would like to see things.

[SteamWake]

That may all be true but please what is his reasoning?

Or is it just wishfull thinking or foolish pride in thinking folks will actually not only pay for his content but go out of their way to find it.

[Shearwater]

He simply seems to lack the understanding of how the internet works.
His own reasoning ("He claimed that readers who randomly reach a page via an internet search hold little value to advertisers.) doesn't make it any clearer to me, tbh.
Why have something for free when you can pay for it? :roll:

[Tribesman]

That may all be true but please what is his reasoning?

For that reasoning you have to look at the backstory.

So he had a deal with Google where his websites traffic would create advertising revenue which meant Google would then pay newscorp for generating income.
He then used the projected revenue to boost his creditworthiness when he purchased MySpace.
His traffic deal failed to create the traffic expected which means Google are not paying him what he forcast so he is stumped.
In typical murdoch practice as he failed in his deals objectives and he cannot buy google out of the game he is saying he won't play with them anymore.

How this is a sound buisness proposition?

It appears sound as an attempt to put pressure on Google.
Threatening to withdraw all traffic as a response to problems of failing to deliver a third of the traffic you had promised.

[KeybdFlyer]

Thank you Tribesman for that succinct reply! You're so right re. Murdoch, the man is not only dangerous in his objectives, but childish in his mentality - which could explain a lot of his actions now I come to think of it.

[Shearwater]

Yes, the way you put it, the thing actually makes sense to me (from his vantage point, that is).