Don't think it will show up for a while yet. Not even a date on the initial digital release, let alone the boxed version.
Seems they introduced something new with the DRM; should you run out of activations, 1 will be restored to you after 2 weeks, so you can't permanently run out anymore.
Actually, you couldn't before either: ED never made an issue of making a new key available. But it's an improvement non the less.